Specification Business Services

Built Environment Channel Marketing

Tools for Capitalism is a channel marketing company with over 30 years focused on the built environment. Working with building material producers to develop a strategic approach to reach architects and design professionals. Offering building materials producers, a clear path to reach the professional design community. Working with manufacturers to refine their products and systems into a format that generates long-term leads.

Areas of Practice


Specification Academy

Specializing in the promotion of building materials to the professional design community, including architects, landscape architects, and engineers.


Business Services

External input is often the missing link in elevating a company to the next level. Rather than focusing on the innovation, our business services focus on the execution, go to market, and creating focused targets with measurable results.